Nature's Perfect Sweetness

Rebiana is a great-tasting, natural, zero-calorie sweetener that comes from the leaves of the stevia plant.

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In response to strong consumer demand for a natural, zero-calorie way to sweeten foods and beverages, Cargill, in partnership with              The Coca-Cola Company, has developed rebiana – a natural, zero-calorie sweetener with a clean, sweet taste.

The key to bringing rebiana to market was in perfecting the taste.The Coca-Cola Company and Cargill zeroed in on the components of the stevia plant that deliver the best taste.

Rebiana unlocks the potential of the stevia leaf, providing consumers with natural sweetness without calories, and the food and beverage industry with a new way to naturally reduce calories in their products.

Rebiana will be marketed by Cargill, under the brand name TRUVIA™ and will be available in 2008 .  To learn more about TRUVIA™ natural sweetener, made from rebiana, please visit, truvia.com.

From Field to Table

Stevia Around the World

The stevia plant has been grown, harvested and used in South America to sweeten foods and beverages for more than 200 years. The plant was discovered by the Guarani natives of Paraguay who used its leaves to sweeten drinks.

In 1931, two French food-researchers isolated the sweet components of the stevia leaf.

Consumers in Japan have been using stevia commercially for more than three decades, and today, stevia represents 40 percent of the country’s low- or zero-calorie sweetener market.