Rebiana News

In response to strong consumer demand for a natural, zero-calorie way to sweeten foods and beverages, Cargill, in partnership with The Coca-Cola Company, has developed rebiana as a natural, zero-calorie ingredient. Please click on the links below to read what others are saying about rebiana: 

May 15, 2008	Cargill Plans to Introduce No-Calorie Sweetener Wall Street Journal,  Betsy McKay   Welcome to the sweetener wars. Cargill Inc. said it has made available data to the Food and Drug Administration attesting that a new no-calorie natural sweetener it has developed with Coca-Cola Co. is safe for consumption, and that it plans to introduce it as a tabletop sweetener in the U.S. market by year end…
May 15, 2008	Cargill sees new sweetener on market in '08 Reuters, By Martinne Geller Agribusiness and commodity trading group Cargill Inc [CARG.UL] said on Thursday that it expects its natural, no-calorie sweetener to be on the U.S. market by the end of the year…
May 16, 2008	The Atlanta Journal – Constitution Coca-Cola Co., the world's largest soft drink maker, and Cargill Inc. say a natural sweetener from the stevia plant, which grows in Central and South America, is said to be 200 times sweeter than sugar and safe for humans. Truvia, a brand jointly owned by the companies, will be sold as a tabletop sweetener starting this year and used in beverages by Atlanta-based Coca-Cola, Zanna McFerson, business director for Cargill's health and nutrition unit, said Thursday in an interview…
May 16, 2008	Stevia a sweet bet for Cargill, Sugar substitute shows promise Pioneer Press, By Tom Webb   Finding a no-calorie sweetener that's safe, natural and appetizing has been dubbed the holy grail of the food industry. On Thursday, Cargill Inc. moved a big step closer to unlocking the secret. The Wayzata-based food giant announced publication of 12 peer-reviewed scientific studies that affirmed the safety of rebiana, a refined extract of a South American herb called stevia, which it hopes someday will be used widely in food and beverages…

Stevia in the News
For many years alternative sweeteners, including stevia, have been discussed within the health and wellness community, please click on the links below to read more about stevia.